On the morning of April 14, the press conference of the opening of the 125th China Import and Export Fair was held in the Guangzhou Canton Fair. Xu Bing, spokesperson of the Canton Fair and deputy director of the China Foreign Trade Center, introduced the characteristics, highlights and overall preparations of the Canton Fair to the domestic and foreign media attending the conference.
Xu Bing said that this year marks the 70th anniversary of the founding of New China and is the key year for the successful completion of a well-off society. At present, the global economic growth is slowing down and trade protectionism is on the rise. The environment facing China’s foreign trade development is becoming more complicated and severe, and the task of stabilizing foreign trade is arduous. The successful completion of the 125th Canton Fair is of great significance for promoting the structural reform of the supply side of foreign trade, accelerating the new advantages of foreign trade competition, and achieving the goal of stabilizing and improving the quality of foreign trade throughout the year.
Xu Bing said that the 125th Canton Fair was guided by Xi Jinping’s new era of socialism with Chinese characteristics and fully implemented the spirit of the Party’s 19th and 19th Central and 3rd Plenary Sessions, and fully implemented the spirit of the internship of General Secretary Jin Ping to the Canton Fair. The Central Economic Work Conference and the National Business Work Conference were deployed, adhered to the general tone of steady progress, adhered to the new development concept, and intensified the supply-side structural reform in accordance with the requirements of high-quality development, continuously optimized the exhibition structure, and improved the quality of the exhibition. Enhance the level of specialization, internationalization, marketization and informatization, and strive to create a comprehensive open platform for the outside world, and make new contributions to promoting the steady improvement of foreign trade, promoting the building of a strong economic and trade country and the development of an open economy.
Xu Bing introduced that the scale of the 125th Canton Fair exhibition remained stable and the overall pattern remained unchanged. The total exhibition area is 1.185 million square meters and the total number of booths is 60,651. It will be held in three phases. The first phase will be held from April 15th to 19th. It will mainly display electronics and home appliances, lighting, vehicles and accessories, machinery, hardware tools, building materials, chemicals and energy products. For the 23rd to 27th of April, the main products of daily consumer goods, gifts and home decorations will be exhibited. The third period will be held from May to May 1-5, mainly exhibiting textiles and clothing, shoes, office bags and leisure products. Medicine and healthcare, food products.
The Export Fair of the Canton Fair will set up 51 exhibition areas according to 16 categories of products, with a total of 59,651 booths. Brand booths were 12,125, accounting for 20.33%; general booths were 47,526, accounting for 79.67%. There were 24,846 exhibitors, 8,708 exhibitors in the first phase, 7,511 in the second phase, and 8,627 in the third phase.
The Canton Fair will continue to set up import exhibitions in the first and third phases. The total exhibition area is 20,000 square meters. There are 6 product areas and a total of 1,000 booths. A total of 650 companies from 38 countries and regions participated in the exhibition, and there were 10 national and regional pavilions.
Xu Bing said that on the basis of the evaluation of the brand booth of the 124th Canton Fair and the optimization of the structure of the exhibition area, the current Canton Fair continued to optimize the exhibition structure, improve the level of specialization and improve the quality of the exhibition. The first is to improve the standardization of group exhibitions. We will comprehensively improve the rules and regulations of the Canton Fair exhibition, actively promote the construction of the exhibition system, and explore and optimize the reporting indicators for the Canton Fair. The second is to improve the quality of the exhibition. The implementation of the 5% renewal rate of exhibitors, the industry leading enterprises actively participated in the exhibition, the number of brand enterprises reached 2,296, and the product update rate exceeded 30%. Exhibitors with independent intellectual property rights, independent brands and independent marketing networks and exhibiting products with high-tech content, high value-added, green and low-carbon have increased significantly. The third is to improve the professionalism of the group exhibition. Optimize the exhibit area and set up 153 exhibit areas in 41 exhibition areas.
Xu Bing said that according to the needs of the Chinese market and overseas enterprises, the current Canton Fair will do its best to run the import exhibition and play an open platform. First, attracting high-quality overseas exhibitors, many industry benchmarks and international leading companies from the United States, Britain, Germany, Japan and other countries in the electronics and home appliances, building materials and hardware, machinery and equipment, food and beverage industry. Second, the enterprises along the “Belt and Road” are the largest exhibitors of the import exhibition. A total of 383 companies from 21 countries and regions along the line participated in the exhibition, and the proportion of enterprises along the line reached 60%. The third is to hold an international cooperation and exchange meeting for import exhibitions, with the opening of the Guangdong, Hong Kong and Macao Dawan District Construction Planning Outline as an opportunity to organize the relevant business departments of Dawan District, foreign consulates, foreign and domestic trade associations, overseas trade promotion agencies, overseas recruitment and cooperation institutions. Collaborate with business opportunities to promote the integration and exchange of business resources in and around the Greater Bay Area. Fourth, increase the invitation of domestic professional buyers, adhere to the combination of online and offline, use social media and government and industry resources, and increase invitations to major procurement groups such as large supermarkets, e-commerce platforms, and imported supermarkets.
Xu Bing introduced that this year’s Canton Fair adheres to the marketing, investment and investment philosophy of “innovation, professionalism, precision and precision”. According to the principle of combining professional exhibition area and target market, it accurately carries out global marketing promotion and buyer invitation activities, and strives to realize the participation of buyers. More convenient, more secure, and more rewarding goals. The first is an innovative model for global marketing. Through the global promotion of six internationally renowned social media and search engines, such as Facebook and LinkedIn, the company has accurately placed advertisements in professional media around the world. The second is to carry out professional and accurate investment activities. In combination with professional exhibition areas and target markets, the region will conduct publicity and promotion activities in 21 countries and regions around the world due to national policies; 19 video investment events will be held in 18 countries along the US, EU, and the “Belt and Road”; expand the Canton Fair global cooperation. The partnership program deepens cooperation with 121 industrial and commercial organizations in 71 countries and regions around the world; perfects the incentive mechanism for “exhibitors and buyers to invite buyers” and increases the precision invitation to new buyers. The third is to integrate resources and provide fine services. Increase cross-border cooperation with relevant agencies such as international airlines to provide more convenience and benefits for buyers, food and housing; strengthen important customer relationship management, provide personalized services, improve buyer loyalty; expand the form of trade services And content, holding a docking event.
Xu Bing said that the current Canton Fair will continue to strengthen information exchange services, give full play to the role of multi-functional integrated platform, and serve the high-quality development of foreign trade. The first is to hold various high-end conference forums. It will organize 20 theme forums covering global trade situation analysis, trade risk control, design innovation, inspection and testing, quality control, color trends and many other fields. Among them, taking the 70th anniversary of the establishment of diplomatic relations between China and Russia as an opportunity, the Russian Federation of Consulates and the “Financial” magazine will cooperate to hold the Canton Fair (Russia) International Market Forum to discuss the Sino-Russian cooperation business opportunities. The second is to strengthen the guiding role of the Canton Fair Export Product Design Award. To carry out a new round of Canton Fair export product design awards selection campaign, with the goal of “guiding innovation, setting benchmarks and building brands”, and adopting “authority, professionalism, fairness and effectiveness” as the standard, improve the evaluation mechanism, optimize the structure of the judges, and select and have The export products that highlight the design value will play a role in benchmarking. The third is to promote the development of local open economy. More than 50 exhibitions, industry promotion and trade matching activities will be held for more than 30 provinces and cities, and eight local industrial clusters will be arranged to participate. The fourth is to enhance the effectiveness of design promotion trade activities. About 100 outstanding design institutes from 15 countries and regions participated in the design exhibition, provided design services for participating companies, and held a series of design activities to help improve the design level of Chinese companies and Chinese manufacturing.
Xu Bing said that the current Canton Fair will continue to adhere to both prevention and on-site acceptance, strengthen intellectual property protection, and promote innovation and development. The first is to promote the concept of intellectual property protection. Inductively refine the effectiveness, experience and typical cases of the intellectual property protection work of the Canton Fair, and create an atmosphere of “respecting knowledge, advocating innovation, and being law-abiding and obeying the law” to ensure that the concept of intellectual property protection takes root in the majority of exhibitors. The second is a sound prevention mechanism. Strengthen the pre-exhibition review, organize the enterprise to correct itself, and inform the case in the exhibition, so that all the links in each exhibition area have no dead ends and full coverage. The third is to improve the professional service level. Invited Guangdong and Guangzhou IPR law enforcement agencies and trade dispute arbitration and mediation experts to be stationed, and various business associations sent commissioners to help ensure that the cases were handled strictly, fairly and fairly. The fourth is to optimize the handling environment. Improve the on-site office environment, enhance the image and recognition of the complaint reception station, and facilitate the rights holders to defend their rights.
Xu Bing said that the current Canton Fair will continue to deepen the construction of the wisdom Canton Fair and accelerate the digital transformation of the Canton Fair. Launched the network non-aware authentication function to optimize and improve the wireless Internet experience; open the mobile terminal to report the transaction statistics function, exhibitors can fill in the transaction status on the day through the WeChat small program; optimize the integrated information station according to the unified style, form a reasonable distribution and support each site The good pattern; enrich the content of big data kanban display, optimize the map display form of the Canton Fair pavilion; improve the accreditation system, introduce face recognition technology, and adopt the new “non-contact” IC card verification machine to make the verification process more convenient and efficient.
Xu Bing said that the current Canton Fair will comprehensively implement the “Canton Fair Green Development 2.0 Plan” to further enhance the level of green development. The first is to promote the construction of a green standard system. Prepare the national standards for the exhibition industry and the recommended catalogue of green special materials, and promote the three national standards of “Green Booth Evaluation Guide”, “Green Exhibition Operation Guide” and “Basic Requirements for Safety Management of Exhibition Venues”. The second is to strengthen the role of demonstration. Optimize the green booth award award mode, enrich the reward content and form, improve the overall display level; hold the Canton Fair “Green Time and Space” show activities, share the experience of corporate green innovation application. The third is to strengthen the control of exhibition waste. We will comprehensively promote the use of professional profiles for booths, formulate methods for the classification and treatment of solid wastes in exhibitions, strengthen the control of the whole process, and reduce the discharge of exhibition waste.
Xu Bing said that this year’s Canton Fair will take a series of pragmatic measures to promote business precision and poverty alleviation in accordance with the overall deployment of business poverty alleviation. First, it is free of booth fees for exhibitors from poor areas. More than 700 companies are expected to exhibit free of charge. The second is to continue to set up a special product exhibition area in poverty-stricken areas. The number of booths is 190. A total of 170 companies from 22 provinces and cities participated in the exhibition, displaying special products related to clothing, bags, food and other related topics. The third is to carry out special promotion activities for featured products in poverty-stricken areas. In order to further enhance the exhibition effect of the featured products exhibition area in poverty-stricken areas, a special promotion event will be held on the first day of the third period to promote and promote the enterprises and products of the exhibition area free of charge. The fourth is to improve trade negotiation services. Strengthen the orientation of the exhibition area, continue to provide free translation services for exhibitors in poor areas, do a good job in transaction guidance and training, and fully support enterprises in poverty-stricken areas to explore the international market.
At the same time, in order to help enterprises reduce costs, the current Canton Fair will continue to charge booth fees for all exhibitors in accordance with the 119th lowered standards, continue to reduce the cost of 23 on-site service projects, freely lay carpets for free, and effectively reduce the burden on enterprises.
Xu Bing said that the current Canton Fair firmly established the concept of safe development, adhered to the safety bottom line, and made every effort to ensure the smooth operation of the exhibition. Cooperate with relevant departments of Guangdong Province and Guangzhou City to build a comprehensive safety prevention and control system; strengthen safety production supervision, use big data means to build a “all-round, three-dimensional, all-weather” safety prevention and control system; strengthen the use of booth management, plus Large “black intermediary” crackdown, rapid and sunny handling of booth disputes; strengthening on-site construction, exhibition hall fire prevention and power management, refining work processes, plugging security loopholes; improving various emergency response plans and improving emergency response capabilities.
Xu Bing also answered questions from the reporters on the issues of the Canton Fair’s efforts to improve the quality of foreign trade, promote the “One Belt and One Road” economic and trade cooperation, the highlights of import exhibitions, promote business precision and poverty alleviation, serve the country’s development strategy, and attend the meeting.
Post time: Apr-22-2019